In his essay, Chris Sowersby reacts to an interview with Rudy VanderLans by Sébastien Morlighem. Chris discusses the “In-fillism”, a VanderLans’ neologism refering to “a point, where type designers are simply filling in the few remaining options left.” Furthermore, he writes about font distribution and promotion and compares contemporary situation with late ’90s and early ’00s.

Read the original interview and the “Tilting at Windmills”, Rudy VanderLans’ answer to Chris’ essay.

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