Pledge for the reproduction of the 1974 CBC Graphic Standards Manual

Pledge for the reproduction of the 1974 CBC Graphic Standards Manual


In 1974 Canada’s public broadcaster, the CBC, adopted a new logo designed by Burton Kramer.

That logo, affectionately referred to as “the gem”, would become one of Canada’s most recognized corporate images, leaving an indelible mark both on Canadian culture and its national identity.

“As a tribute and celebration of that work, we wish to create a limited edition faithful reproduction of the original 1974 CBC Graphic Standards Manual (written and designed by Burton Kramer), in its entirety, so that designers, educators, students and enthusiasts can own a piece of Canadian design history…”

Now you can pledge (http://cbc.graphicmanual.ca/#pledge) to show the CBC that there is actual interest in this book!

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