A book The Type Taster: How fonts influence you by Sarah Hyndman was published by Type Tasting. This first, limited edition of the book is only available until 23rd October 2015.

Take a look at the experiences and associations type evokes. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They’re hidden in plain sight, they trigger memories, associations and multi sensory experiences in your imagination.