The Type Taster: How fonts influence you by Sarah Hyndman
A book The Type Taster: How fonts influence you by Sarah Hyndman was published by Type Tasting. This first, limited edition of the book is only available until 23rd October 2015.
Take a look at the experiences and associations type evokes. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They’re hidden in plain sight, they trigger memories, associations and multi sensory experiences in your imagination.
Cheers for the write up , it’s going to be strange in a few weeks when I’m not posting these out every day.
Thank you to everybody who bought a copy today after seeing the article, much appreciated & you’re going to keep me busy on Monday!