“It’s time for the Swiss style of typography to bow out.” November 27, 2016 Is This the Answer to Helvetica, a.k.a. the “Lazy” Design Choice? An interview with Bruno Maag by Luc Benyon, AIGA Eye on Design blog. ... 1 comment Add yours 1 Hrant H Papazian on November 27, 2016 at 15:55 @bruno_maag @HanburySt @AIGAeyeondesign Overdue. But please let’s not replace it with the current Swiss stuff… :-/ Comments are closed.