![JFK, Terminal 4 rebrands itself](https://www.365typo.com/wp-content/uploads/2016/09/3063432-inline-8-rebranding-an-airport-terminal-to-reduce-travel-anxiety1-1024x768.jpg)
JFK, Terminal 4 rebrands itself
Base Design crafted an identity for JFK’s Terminal 4, showing how spatial branding can improve a harrowing user experience.
Via Fast Co Design Blog.
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